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Live@Expo embodies Expo 2020 Dubai’s theme of “Connecting Minds, Creating the Future.” Hovercast’s proprietary interactive platform brings a global audience to the Expo site through a live stream hosted by an onsite Guide. This Guide moves across the Expo, broadcasting their adventures to a live audience using a small camera and backpack-based streaming hardware. The audience communicates directly with the Guide by typing comments into a chat window, creating a feedback loop that leads to exciting quests, captivating interviews, and access to the global community of Expo participants. Take a guided tour across the Dubai World Expo site, featuring real-time interactions such as polling and comments between guides and guests.

Branded Content

Narrative Director: Ariel Zucker


Nominated for the 2022 PGA Innovation Award 


Live@Expo kicked off on October 1, 2021. There were four streams a week through March 31, 2022, and a total of 100 live broadcasts streamed to Facebook, YouTube, TikTok, Twitch, and the platforms.

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